Presenting software perfectly in workshops

Design your future workshops and presentations better than your competitors and inspire your customers!

Software in Workshops perfekt präsentieren essential

1st Edition, 2018 (ISBN 978-3-658-22079-2)

Christoph Groß

This essential shows how the sales process for digitalization projects can be made more efficient in the area of software presentations and workshops.

In software presentations or workshops, customer expectations and the reality delivered by software providers are often far apart. Poor preparation, missing data, and a lack of focus on customer requirements lead to negative customer experiences, especially during boom times in the IT industry. Software providers who are willing to optimize their processes in this area can drastically increase their success rate in terms of won contracts and delivered presentations.

Digitalization in Industry, Trade, and Logistics
Professional Software Selection and Implementation in Logistics