Presenting software perfectly in workshops
Design your future workshops and presentations better than your competitors and inspire your customers!

1st Edition, 2018 (ISBN 978-3-658-22079-2)
This essential shows how the sales process for digitalization projects can be made more efficient in the area of software presentations and workshops.
In software presentations or workshops, customer expectations and the reality delivered by software providers are often far apart. Poor preparation, missing data, and a lack of focus on customer requirements lead to negative customer experiences, especially during boom times in the IT industry. Software providers who are willing to optimize their processes in this area can drastically increase their success rate in terms of won contracts and delivered presentations.
Christoph Groß is the owner of the Supply Chain Competence Center, which offers consulting services for industry, trade, logistics, and service companies within a partner network. The focus of his work is the optimization of business processes through the use of the latest IT solutions. Over 33 years of IT experience and more than 65 customer projects form the basis for the knowledge condensed in this book.
- Comprehensive guide to the selection and implementation of logistics software
- Numerous practical examples
- A pointed look at classic mistakes in software selection and implementation
- With expert tips


