{"id":13351,"date":"2026-02-15T16:00:00","date_gmt":"2026-02-15T15:00:00","guid":{"rendered":"https:\/\/www.der-digitalisierungsberater.de\/why-your-next-software-sales-workshop-will-likely-fail\/"},"modified":"2026-04-26T17:33:43","modified_gmt":"2026-04-26T15:33:43","slug":"why-your-next-software-sales-workshop-will-likely-fail","status":"publish","type":"post","link":"https:\/\/www.der-digitalisierungsberater.de\/en\/why-your-next-software-sales-workshop-will-likely-fail\/","title":{"rendered":"Why your next software sales workshop will likely fail"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/podcasters.spotify.com\/pod\/show\/christoph-gross\/embed\/episodes\/Warum-Ihr-nchster-Software-Vertriebsworkshop-vermutlich-scheitert-e3f4dmv\" height=\"180px\" width=\"100%\" frameborder=\"0\" style=\"width:100%;height:180px\"><\/iframe><\/p>\n<p>This podcast critically analyzes why traditional <strong>sales training<\/strong> for software companies often remains ineffective and fails to achieve lasting success. <\/p>\n<p>The author identifies the <strong>lack of practical implementation<\/strong> in daily work, as well as the promotion of top salespeople to untrained managers, as central structural problems. <\/p>\n<p>Instead of purely theoretical methods, he calls for <strong>continuous support<\/strong> of real sales opportunities and a deep analysis from the customer&#8217;s perspective. <\/p>\n<p>Only through an <strong>active integration<\/strong> of theory and operational excellence can closing rates be sustainably increased and sales processes scaled. <\/p>\n<p>The analysis is based on this blog post: <a href=\"https:\/\/blog.der-digitalisierungsberater.de\/software-vertriebsworkshop\/\" rel=\"nofollow\">https:\/\/blog.der-digitalisierungsberater.de\/software-vertriebsworkshop\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This podcast critically analyzes why traditional sales training for software companies often remains ineffective and fails to achieve lasting success. The author identifies the lack of practical implementation in daily&#8230;<\/p>\n","protected":false},"author":2,"featured_media":13352,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[120],"tags":[],"class_list":["post-13351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"_links":{"self":[{"href":"https:\/\/www.der-digitalisierungsberater.de\/en\/wp-json\/wp\/v2\/posts\/13351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.der-digitalisierungsberater.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.der-digitalisierungsberater.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.der-digitalisierungsberater.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.der-digitalisierungsberater.de\/en\/wp-json\/wp\/v2\/comments?post=13351"}],"version-history":[{"count":1,"href":"https:\/\/www.der-digitalisierungsberater.de\/en\/wp-json\/wp\/v2\/posts\/13351\/revisions"}],"predecessor-version":[{"id":13353,"href":"https:\/\/www.der-digitalisierungsberater.de\/en\/wp-json\/wp\/v2\/posts\/13351\/revisions\/13353"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.der-digitalisierungsberater.de\/en\/wp-json\/wp\/v2\/media\/13352"}],"wp:attachment":[{"href":"https:\/\/www.der-digitalisierungsberater.de\/en\/wp-json\/wp\/v2\/media?parent=13351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.der-digitalisierungsberater.de\/en\/wp-json\/wp\/v2\/categories?post=13351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.der-digitalisierungsberater.de\/en\/wp-json\/wp\/v2\/tags?post=13351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}