{"id":13331,"date":"2026-02-15T16:00:00","date_gmt":"2026-02-15T15:00:00","guid":{"rendered":"https:\/\/www.der-digitalisierungsberater.de\/software-sales-workshops-why-so-many-tend-to-fail\/"},"modified":"2026-04-26T17:33:33","modified_gmt":"2026-04-26T15:33:33","slug":"software-sales-workshops-why-so-many-tend-to-fail","status":"publish","type":"post","link":"https:\/\/www.der-digitalisierungsberater.de\/en\/software-sales-workshops-why-so-many-tend-to-fail\/","title":{"rendered":"software sales workshops &#8211; why so many tend to fail"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/podcasters.spotify.com\/pod\/show\/christoph-gross\/embed\/episodes\/software-sales-workshops---why-so-many-tend-to-fail-e3f4ejp\" height=\"180px\" width=\"100%\" frameborder=\"0\" style=\"width:100%;height:180px\"><\/iframe><\/p>\n<p>This podcast critically examines why traditional sales training programs for software companies often remain ineffective and fail to deliver lasting results.<\/p>\n<p>The author identifies the lack of practical implementation in day-to-day operations, as well as the promotion of top salespeople into untrained leadership roles, as key structural issues.<\/p>\n<p>Instead of relying purely on theoretical methods, he advocates for continuous support of real sales opportunities and an in-depth analysis from the customer\u2019s perspective.<\/p>\n<p>Only through an active integration of theory and operational excellence can close rates be sustainably improved and sales processes effectively scaled.<\/p>\n<p>The analysis is based on this blog post:<br \/><a href=\"https:\/\/blog.der-digitalisierungsberater.de\/software-vertriebsworkshop\/\" target=\"_new\" rel=\"noopener\">https:\/\/blog.der-digitalisierungsberater.de\/software-vertriebsworkshop\/<\/a><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This podcast critically examines why traditional sales training programs for software companies often remain ineffective and fail to deliver lasting results. The author identifies the lack of practical implementation in&#8230;<\/p>\n","protected":false},"author":2,"featured_media":13332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[120],"tags":[],"class_list":["post-13331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"_links":{"self":[{"href":"https:\/\/www.der-digitalisierungsberater.de\/en\/wp-json\/wp\/v2\/posts\/13331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.der-digitalisierungsberater.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.der-digitalisierungsberater.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.der-digitalisierungsberater.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.der-digitalisierungsberater.de\/en\/wp-json\/wp\/v2\/comments?post=13331"}],"version-history":[{"count":1,"href":"https:\/\/www.der-digitalisierungsberater.de\/en\/wp-json\/wp\/v2\/posts\/13331\/revisions"}],"predecessor-version":[{"id":13333,"href":"https:\/\/www.der-digitalisierungsberater.de\/en\/wp-json\/wp\/v2\/posts\/13331\/revisions\/13333"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.der-digitalisierungsberater.de\/en\/wp-json\/wp\/v2\/media\/13332"}],"wp:attachment":[{"href":"https:\/\/www.der-digitalisierungsberater.de\/en\/wp-json\/wp\/v2\/media?parent=13331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.der-digitalisierungsberater.de\/en\/wp-json\/wp\/v2\/categories?post=13331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.der-digitalisierungsberater.de\/en\/wp-json\/wp\/v2\/tags?post=13331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}